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{"id":79192,"date":"2023-03-12T14:50:01","date_gmt":"2023-03-12T14:50:01","guid":{"rendered":"https:\/\/videojuegos.enriqueortegaburgos.com\/?p=79192"},"modified":"2023-03-12T14:50:01","modified_gmt":"2023-03-12T14:50:01","slug":"nintendo-estrategias-negocio-3","status":"publish","type":"post","link":"https:\/\/videojuegos.enriqueortegaburgos.com\/nintendo-estrategias-negocio-3\/","title":{"rendered":"NINTENDO: ESTRATEGIAS DE NEGOCIO 3"},"content":{"rendered":"

CONOCE LAS ESTRATEGIAS DE NEGOCIO DE LA EMPRESA DE VIDEOJUEGOS JAPONESA NINTENDO. PARTE 3.<\/strong><\/h3>\n

 <\/p>\n

HAY QUE DECIR CLARAMENTE QUE EL \u00c9XITO DE LA ESTRATEGIA DE MARKETING DE NINTENDO<\/a> HA IDO DE LA MANO DEL PROPIO \u00c9XITO DE SUS PRODUCTOS; Y ES QUE NO SE ENTIENDEN LA UNA SIN LOS OTROS, PERO AMBAS HAN LOGRADO CONVERTIR A LA MARCA JAPONESA EN UN \u00abEJEMPLO A SEGUIR\u00bb POR LA COMPETENCIA.<\/strong><\/p>\n

Antes de comenzar con este art\u00edculo, es necesario recordar que Nintendo es una de las grandes compa\u00f1\u00edas de entretenimiento global; de hecho, su sede se encuentra en la ciudad de Kioto, en Jap\u00f3n. Adem\u00e1s, la compa\u00f1\u00eda integra en sus productos hardware y software.<\/p>\n

Gracias a esta composici\u00f3n Nintendo ha creado franquicias reconocidas en todo el mundo lo que les ha llevado a cosechar un enorme \u00e9xito. Ejemplos reconocidos obra de Nintendo son Mario, Donkey Kong, The Legend of Zelda, Metroid,\u00a0Pok\u00e9mon Go, Animal Crossing, Pikmin o Splatoon.<\/p>\n

\n

La estrategia de marketing de Nintendo es uno de los c\u00e1nones a seguir para lograr el \u00e9xito. M\u00e1s a\u00fan en un siglo XXI complejo, lleno de opciones, productos y servicios.<\/strong><\/p>\n<\/blockquote>\n

Nintendo busca generar experiencias memorables.<\/strong><\/h3>\n

 <\/p>\n

Aunque existen muchas marcas intentando copiar las estrategias de este gigante japon\u00e9s, la verdad es que son pocas las que lo logran. El objetivo de Nintendo es proporcionar experiencias de entretenimiento intuitivas y \u00fanicas, para ello crea y publicita productos como las consolas de la familia Nintendo Switch. Es aqu\u00ed donde la estrategia de marketing de Nintendo cobra todo su valor. Esto no es todo lo que hace, tambi\u00e9n desarrolla aplicaciones para dispositivos inteligentes. Y colabora con otros socios en una amplia variedad de iniciativas de entretenimiento, como contenido visual y parques tem\u00e1ticos.<\/p>\n

Por consiguiente, sus cifras son escalofriantes, impresionantes y tentadoras. Con la justa dosis de innovaci\u00f3n, productos sin competencia y con la estrategia de marketing de Nintendo, han logrado vender\u00a0 m\u00e1s de cinco mil millones de videojuegos y m\u00e1s de 790 millones de consolas en todo el mundo.<\/p>\n

As\u00ed es como, desde el lanzamiento de Nintendo Entertainment System hace ya m\u00e1s de 30 a\u00f1os, \u00abla misi\u00f3n de Nintendo ha sido y ser\u00e1 crear entretenimiento \u00fanico y genuino que haga sonre\u00edr a personas del mundo entero\u00ab, explican fuentes de la compa\u00f1\u00eda en su propia p\u00e1gina web.<\/p>\n

Marketing calificado como agresivo y m\u00e1gico.<\/strong><\/h3>\n

 <\/p>\n

No cabe la menor duda de que Nintendo es sin\u00f3nimo de videojuego para varias generaciones de jugadores. Esta realidad implica, para empezar, un gran valor de marca; y es que tiene mucha importancia porque los videojuegos ya son la industria del ocio m\u00e1s potente del planeta. Superan las cifras incluso del cine o de la m\u00fasica… \u00bfIncreible, cierto?<\/p>\n

Conservar este liderazgo es bastante complicado. Nintendo logr\u00f3 hacerlo durante d\u00e9cadas. Pero la gran competencia de empresas como Sony les oblig\u00f3 a reconsiderar todos sus objetivos y a utilizar todos los medios para consolidarse. Es aqu\u00ed donde la estrategia de marketing de Nintendo despleg\u00f3 todo su potencial.<\/p>\n

Nintendo: Estrategias virales.<\/strong><\/h3>\n

 <\/p>\n