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{"id":77139,"date":"2022-10-02T08:42:19","date_gmt":"2022-10-02T08:42:19","guid":{"rendered":"https:\/\/videojuegos.enriqueortegaburgos.com\/?p=77139"},"modified":"2022-10-02T08:42:19","modified_gmt":"2022-10-02T08:42:19","slug":"licencias-marvel-2","status":"publish","type":"post","link":"https:\/\/videojuegos.enriqueortegaburgos.com\/licencias-marvel-2\/","title":{"rendered":"LICENCIAS DE LOS PERSONAJES DE MARVEL 2"},"content":{"rendered":"

LAS LICENCIAS DE LOS PERSONAJES DE MARVEL. PARTE 2.<\/strong><\/h3>\n

 <\/p>\n

En esta entrada seguiremos ahondando en las licencias de Marvel,<\/strong> <\/a>una de las dos empresas m\u00e1s relevantes en el \u00e1mbito de los c\u00f3mics y que en la actualidad es filial de Disney.<\/strong> Personajes de Marvel se han convertido en iconos de la cultura pop, siendo admirados por generaciones. Lo que supone grandes potenciales comerciales.<\/p>\n

En este sentido, Marvel no ha perdido el tiempo de comercializar sus personajes e historietas, por lo que podemos ver desde juguetes, pasando por prendas de vestir, videojuegos, etc. Todo esto con la posibilidad de que los fan\u00e1ticos tengan un pedazo de su superh\u00e9roe o villano favorito.<\/strong><\/p>\n

Para lograr que los personajes logren estos niveles de comercializaci\u00f3n, los mismos deben ser registrados como marcas en relaci\u00f3n a los productos en los que ser\u00e1n \u00a0(o se planean que sean)\u00a0 comercializados, por lo que Marvel tiene unas cantidades importantes de marcas registradas.<\/p>\n

Posteriormente, las marcas pueden ser objeto de un contrato de licencia.<\/p>\n

\n

La licencia es un acuerdo mediante el cual\u00a0 el propietario de un derecho de propiedad intelectual, en este caso una marca, otorga\u00a0 a un tercero una autorizaci\u00f3n para usar su marca \u00a0en un tiempo y espacio geogr\u00e1fico determinado a cambio del pago de unas regal\u00edas o royalties, cuya forma y cantidad ser\u00e1n determinadas en el contrato.<\/strong><\/p>\n

 <\/p>\n

La finalidad del contrato de licencia de uso es expandir el uso de la marca en las cuales el titular no tiene la fuerza para hacerlo. Ejemplo: Marvel es una empresa editora de c\u00f3mics, sin embargo, no es una empresa dedicada a la producci\u00f3n y comercializaci\u00f3n de juguetes, por lo que la ha otorgado a Hasbro la licencia de las marcas de sus personajes para su uso en la fabricaci\u00f3n y comercializaci\u00f3n de juguetes.<\/strong><\/p>\n<\/blockquote>\n

As\u012b que conozcamos m\u00e1s sobre la licencia de los personajes de Marvel.<\/p>\n

 <\/p>\n

LA HISTORIA DE LAS LICENCIAS DE MARVEL<\/strong><\/h3>\n

[vc_separator color=\"custom\" border_width=\"2\" accent_color=\"#00d0ff\"]<\/strong><\/p>\n

 <\/p>\n\n

\n\n
\n\n \n
\n\n \n \n
\n\n
\n <\/div>\n\n \n \n \n
\n
\"Historia<\/span><\/div> <\/div>\n\n \n \n \n \n
\n
\"MARVEL.<\/span><\/div> <\/div>\n\n \n \n \n \n
\n
\"MARVEL.<\/span><\/div> <\/div>\n\n \n \n \n \n
\n
\"DC<\/span><\/div> <\/div>\n\n \n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n \n \n
\n
Historia Del Universo Marvel. Edici\u00f3n De Lujo (EDICION DE LUJO)<\/div> <\/div>\n\n \n \n \n \n
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MARVEL. La enciclopedia: Pr\u00f3logo de Stan Lee<\/div> <\/div>\n\n \n \n \n \n
\n
MARVEL. Grandes C\u00f3mics: 100 c\u00f3mics que crearon un universo<\/div> <\/div>\n\n \n \n \n \n
\n
DC COMICS. La Enciclopedia (nueva edici\u00f3n): Nueva edici\u00f3n (DC C\u00f3mics)<\/div> <\/div>\n\n \n \n <\/div>\n\n \n \n
\n\n
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<\/a><\/div> <\/div>\n\n \n \n \n \n
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<\/a><\/div> <\/div>\n\n \n \n \n \n
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<\/a><\/div> <\/div>\n\n \n \n \n \n
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<\/a><\/div> <\/div>\n\n \n \n <\/div>\n\n \n \n
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\n <\/div>\n\n \n \n \n
\n
38,00 EUR<\/div> <\/div>\n\n \n \n \n \n
\n
33,25 EUR<\/div> <\/div>\n\n \n \n \n \n
\n
28,45 EUR<\/div> <\/div>\n\n \n \n \n \n
\n
28,45 EUR<\/div> <\/div>\n\n \n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n \n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n \n \n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n \n \n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n \n \n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n \n <\/div>\n\n <\/div>\n\n \n
\n\n \n
\n\n \n \n \n
\n\n
\n <\/div>\n\n \n
\n
\"Historia<\/span><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
Historia Del Universo Marvel. Edici\u00f3n De Lujo (EDICION DE LUJO)<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
38,00 EUR<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n
\n\n \n \n \n
\n\n
\n <\/div>\n\n \n
\n
\"MARVEL.<\/span><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
MARVEL. La enciclopedia: Pr\u00f3logo de Stan Lee<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
33,25 EUR<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n
\n\n \n \n \n
\n\n
\n <\/div>\n\n \n
\n
\"MARVEL.<\/span><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
MARVEL. Grandes C\u00f3mics: 100 c\u00f3mics que crearon un universo<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
28,45 EUR<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n
\n\n \n \n \n
\n\n
\n <\/div>\n\n \n
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\"DC<\/span><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
DC COMICS. La Enciclopedia (nueva edici\u00f3n): Nueva edici\u00f3n (DC C\u00f3mics)<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
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\n <\/div>\n\n \n
\n
<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
28,45 EUR<\/div> <\/div>\n\n \n <\/div>\n\n \n \n
\n\n
\n <\/div>\n\n \n
\n
Comprar en Amazon<\/a><\/div> <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

LAS LICENCIAS DE LOS PERSONAJES DE MARVEL. PARTE 2.   En esta entrada seguiremos ahondando en las licencias de Marvel, una de…<\/p>\n","protected":false},"author":990002,"featured_media":77146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[248,99],"tags":[],"class_list":["post-77139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comic","category-videojuegos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/videojuegos.enriqueortegaburgos.com\/wp-content\/uploads\/2022\/10\/mmh_5.jpeg?fit=780%2C438&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/posts\/77139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/users\/990002"}],"replies":[{"embeddable":true,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/comments?post=77139"}],"version-history":[{"count":10,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/posts\/77139\/revisions"}],"predecessor-version":[{"id":77159,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/posts\/77139\/revisions\/77159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/media\/77146"}],"wp:attachment":[{"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/media?parent=77139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/categories?post=77139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/videojuegos.enriqueortegaburgos.com\/wp-json\/wp\/v2\/tags?post=77139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}